FNLD GRVL: A premier gravel event in the making

By Raw Cycling.

Last weekend we were in Finland testing the course of what will be the first edition of FNLD GRVL, a race that promises to become a must for all gravel enthusiasts already since its inception. It came as a somewhat unforeseen opportunity for all the parties involved, but rather than a simple whim of a successful life outside this sport, it is a decision that makes complete sense given the perfect terrain in the region for this cycling discipline.

The Formula 1 driver Valtteri Bottas took part in SBT GRVL in 2021 and was impressed with everything involving a gravel event of that magnitude, from the racing to the community behind it. The co-founder and owner Amy Charity, together with the marketing agency co-owner Chris Lyman, reached out to him suggesting a partnership for a similar race in his home country, and he jumped on the opportunity.

Read the rest of the story on Raw Magazine.